Steel Shift Protocol

Finally follow a plan that fits your actual life. Built for dads 35+ in leadership roles.

You manage people, decisions, and a full calendar. Steel Shift Protocol gives you a clear starting point for your health, with coaching built around your work and family life.

Why it keeps happening

You care. Your week just keeps pulling you back.

The plan breaks because the week gets full.

Energy is gone by dinner.

Work gets the best of you. Your family gets what is left.

The mirror keeps reminding you.

Pants feel tighter. Shirts fit different. Monday becomes the plan again.

You do not know where to start.

There is plenty of advice. What is missing is a clear first step that fits your week.

How it improves your week

The 20 x 3 Dad System. Built to fix what keeps breaking.

The practical method inside Steel Shift Protocol: Movement, Reset, and Organize, using 20-minute blocks planned around your available time.

20 min

Movement

From skipping workouts because the day got away from you. To short, focused training that gives you wins without needing a perfect schedule.

20 min

Reset

From low patience, poor sleep, and feeling drained after work. To better recovery, calmer evenings, and more energy for the people at home.

20 min

Organize

From random meals, missed habits, and repeating the same cycle. To simple weekly structure for food, schedule, accountability, and follow through.

Who this is for

Built for dads who want real change. Without blowing up their life.

Steel Shift Protocol is a 90-day coaching program for dads 35+ in leadership roles who want to lose weight, rebuild energy, and create structure around movement, food, sleep, stress, and accountability.

Weight keeps creeping up.

The pain

You are up 15 to 20 pounds and tired of watching it slowly creep up.

The goal

Feel better in your clothes and stop watching the scale slowly move the wrong way.

What you get

Simple nutrition, short workouts, weekly targets, and adjustments based on your real life.

Energy is gone after work.

The pain

Work gets the best of you, and your family gets whatever energy is left.

The goal

Have more energy, better patience, and feel present when you get home.

What you get

Movement, reset habits, better sleep, stress control, and recovery structure.

Busy weeks keep winning.

The pain

You start strong, then meetings, kids, late nights, and stress knock you off track again.

The goal

Stay consistent without needing a perfect week or a schedule that does not exist.

What you get

Weekly check-ins, app tracking, habit structure, coaching support, and real life adjustments.

Next step

Find a starting point that fits your week.

Talk with me about your goals, your schedule, and whether Steel Shift Protocol fits what you need.