“Joe listened to my actual goals instead of giving me a cookie-cutter plan.”
Working dad · Custom plan
I built this for dads who feel like they lost themselves. Because I know what that feels like.
I’ve been laid off 4 times in my career.
The hardest one was my second layoff. My daughter was 7 months old, and I remember feeling the weight of being a provider while trying to act like I had everything handled.
I was burned out, anxious, overwhelmed, and trying to keep showing up for my family while I felt like I was falling apart.
The Steel Shift Protocol came from that season. It became the structure that helped me rebuild energy, take back control, and stop waiting for life to calm down first.
Real dads who needed structure that fit work, family, stress, and full schedules.
“The accountability helped me stay on track and not fall back into old habits.”
Working dad · Accountability“I wanted to feel healthier, move more, and break out of the daily rut.”
Working dad · 47